FALKE x Tsotsikele Mercedez Benz Fashion Week

FALKE x Tsotsikele Mercedez Benz Fashion Week

About this project

FALKE Social Media Collaboration

On the night of the MBFWJ TsotsikeleKL/FALKE show, the FALKE Social Media platforms gained amplification through a collaboration with AFashionFriend, an online fashion magazine who collaborates with South Africa’s top fashion stylists and creatives.

A Fashion Friends’s (AFF) voice is authoritative in the fashion and beauty blogger sphere. AFF in association with Edge took over the FALKE social media platforms during the Tsotetsi KL/FALKE show. The collaboration received incredible traction including mentions from Elle South Africa, Marie Claire, Robynne Kahn, Tsotetsi KL, Legwear Safari, AFI, and even some of the local and international models in the show.