Crocs South Africa – eCommerce Digital Marketing

Crocs South Africa – eCommerce Digital Marketing

About this project

360 eCommerce Digital Marketing Solution

We teamed up with Crocs marketing department to help them with a full social media strategy concentrating on brand and product awareness and sale conversion.

The offering included a full content marketing solution, bringing the brand to the forefront of consumers’ minds. Edge worked closely with the Crocs Marketing team to track the full customer journey across the e-commerce website. We loved delving deeper into the purchasing process and understanding what a customer was looking for and how to drive them towards a purchase. 

Edge Digital rolled out a number of seasonal and fun digital marketing campaigns for Crocs,  including PPC and Display advertising, newsletters, social media marketing and activations or events.


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