{Influencers} Emile and Razia

{Influencers} Emile and Razia

About this project

Emile + Razia Samson are South Africa’s very first Power Couple, having earned themselves this title by taking part, and winning, the world’s first English broadcast reality TV show, Power Couple SA, that took South Africa and Africa by storm in 2015.

Emile and Razia (E+R) are true fashion trendsetters and influencers. Through their experience on Power Couple they invited South African’s into their lives and gained a loyal and supportive community.

When Edge was brought on board to assist E+R with their digital platforms we were blown away by how engaged and responsive their audience was. E+R gave their audience a little window into their world, sharing their ups and downs as a family in a very real and authentic way.

At Edge we know that being authentic is key for any brand when building strong, lasting relationships with your audience. As we built E+R’s digital platforms we implemented a strategy to boost their online profile and increase their position as thought leaders in the world of fashion and family in South Africa.

Very soon we saw a massive untapped opportunity to develop relationships between E+R and some of their favourite leading brands. A collaboration with E+R provides a brand with an exciting opportunity to speak to the South African celebrity, fashion and family online audiences in an authentic and engaging way. Working with E+R we have provided some of South Africa’s top brands, including Disney South Africa, Kellogg’s, Converse, African Extracts and Aramex, with a number of fun, family-friendly campaigns.


“We have worked with the Edge team for a few months now. Their customer-centricity goes way beyond the normal client/agency relationship. Whenever we engage with the team we feel that we are not only heard but actually listened to. No task is ever too big! They always look after our best interests and as a result, we are grateful that we have embarked on this journey with them. Week in and week out we are amazed by the teams’ innovativeness, efficiencies and turn around time. Thank you for being instrumental in building and growing the Emile + Razia brand with us.”

Emile and Razia Samson, Winners of Power Couple SA  2015