Finding work is hard. Finding the right person for the right job at the right time can be just as challenging for employers.

BoostMe360, developed by Pearson, was created to help bridge that gap. The platform gave job seekers a way to showcase their skills, build stronger profiles, access free learning and show when they were available to work, while helping employers find suitable people in their area for short-term opportunities.

Having already built a strong relationship with Pearson, Edge was brought in to help take BoostMe360 to market and get people talking about it.

Working with a tight deadline and limited budget, we developed and delivered the launch campaign across Facebook, X/Twitter and LinkedIn, building awareness of the platform and encouraging businesses to get involved.

It was the kind of project we love: a good idea with the potential to create real opportunity, brought to life through clear messaging, smart digital thinking and a nimble campaign that could adapt as it rolled out.