Devils Peak – Social Media Launch strategy

Devils Peak – Social Media Launch strategy

About this project

A launch strategy for the rollout of the new Devil’s Peak De Oude Restaurant.

Devil’s Peak Brewing Company’s latest venture, Devil’s Peak De Oude, is situated in the lovingly restored 1677 heritage building of De Oude Welgemoed at the foot of Tygerberg.

De Oude is the perfect marriage of beer and comfort food, combined with beautiful natural surroundings. In the restored heritage building of De Oude Welgemoed, the complex boasts three different spaces: De Oude Manor House, the Bistro at Devil’s Peak De Oude and Alpha Beer Hall – each offering unique menus.

To help launch this amazing space Edge Digital assisted with a full launch strategy primarily focused around a multi-platform social media campaign. We crafted Instagram and Facebook content for launch campaign, that included a leaflet that was handed out in the surrounding area to promote awareness to residents in the area.




Date:  26/05/2014
Skills:  Portfolio
Client:  Devils Peak De Oude Restaurant