A comprehensive donations campaign

The Southern African Legal Information Institute (SAFLII) is an online repository of legal information from South Africa that aims to promote the rule of law and judicial accountability by publishing legal material for open access, in line with the objectives of the global Free Access to Law Movement. It is the largest online free-access collection of journals, judgments and legislation from South Africa.

SAFLII is a crucial resource for the legal community. Not only does it help all lawyers to do their job, but it opens the doors of the legal profession, by helping young lawyers to gain access to the law for free. Professionals such as journalists, accountants, labour and HR practitioners and mediators also all use SAFLII regularly as do trade unions, NGO workers, employers and employees of large and small businesses. And, importantly, ordinary citizens also use SAFLII. SAFLII allows anyone to have access to South Africa’s laws and judgments.

SAFLII’s work is vital in maintaining transparency in the law and democracy in South Africa. As a free service, they rely heavily on donor funding in order to cover their R2 million annual operational costs. SAFLII approached Edge to help them craft a message that highlighted the importance of individual donors contributing to keeping SAFLII free and accessible for everyone. Edge helped SAFLII develop a comprehensive donations campaign which included an online donations portal, social media campaign, brochure design and strategy consulting.

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