The first five years of a child’s life are incredibly important, and parents and caregivers need trusted, practical information to help their children grow and thrive.

Developed in partnership with the National Department of Health, DG Murray Trust and Ilifa Labantwana, Side-by-Side provides accessible information on pregnancy, breastfeeding, nutrition, child health, early learning and development.

Edge works with Side-by-Side to help this information reach and engage more families across South Africa. What began as a growth and advertising strategy has developed into ongoing digital communications support, including content planning and creation, community engagement, paid-media management, campaign optimisation and strategic workshops.

At the heart of our work is making trusted health information clear, useful and easy for parents and caregivers to access.