In partnership with the Department of Health and DG Murry Trust’s Ilifa Labantwana the Side by Side project is a national campaign that aims to ensure that all South African children under the age of five receive the nurturing care they need to develop to the best of their abilities.

Placing the primary caregiver at the centre of the campaign, Side by Side developed a number of resources for new mothers and primary caregivers including an updated clinic book called ‘The Road To Health’, posters, a radio show and social media.

The Facebook page is a vital touchpoint for mothers and caregivers as a platform where they can speak to each other and the team, ask questions and get correct and relevant information.

Our work with Ilifa and Side by Side included a growth and ad management strategy across a four-month period, social media content creation and curation for the Facebook page and strategic planning.

We also held a two-day workshop to help upskill the team using our key learnings over the past 4 months.

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